British Asian Fashion: Has it finally got its own identity?

Asiana Couture Catwalk (L-R Mani Kohli Khubsoorat, Ashan's and Aada by Gudu G) Image: Rafyl

I've recently entered my 5th year of working on a British Asian fashion magazine. I've lost count of how many fashion catwalk shows I've been to, the number of trend reports I've written and the thousands of images I've sifted through. 

The fabrics, designs, colours and embellishments are always extraordinary but unless you pay attention to detail, it's hard to sometimes tell them apart. There are some key designers who set the trends each season but over and over again you see the same things happening. It's like fashion in general: trends go around in circles so to someone who doesn't know much about Asian fashion their immediate reaction may be...'it all looks the same'...and truth be told I wouldn't blame them. 

If you were to look back at the last decade of British Asian fashion you'll spot similar things occurring: red Latin inspired ball gowns, red and gold churidar suits, heavy Mughal embroidery...is it because British designers are too lazy to start setting new trends, they keep going back to the old ones?

This doesn't happen in India; their designers seem to be far more progressive. Take Manish Arora...

These snaps were taken at Paris Fashion Week earlier this month and customary with his signature style they are are bright, quirky and have personality.

Similarly the calibre of designers who exhibited at Lakme Fashion Week in India also in March this year were at the top of their game for being influential. In fact if the mainstream fashion press ever do want to look at the what's happening in South Asian fashion they'll go straight to these established designers in India and won't even thinking about looking at UK talent.

Well it's time they did. 

A couple of weeks ago a new kind of fashion show took place in Birmingham bringing with it evidence that British based Asian designers are finally realising the importance of developing their own style. The Asiana Couture Catwalk held at Edgbaston Cricket Stadium was a showcase of contemporary fashion for men and woman and for the first time showed signs of originality and 'trends' emerging which could so easily impact on the wider, mainstream fashion industry.

I felt the standards were good enough to compete on an international scale. I don't mean that to sound patronising...I just honestly think the clothes have got better to the point they don't look like 'British Asian clothes for British Asian people', but have wider appeal. 

Here are some of the outfits to explain what I mean:

Mani Kohli - Khusboorat (London)

Bombay Stores (Bradford)

Gul's Style (Ilford)

Adaa by Gudu G (Birmingham)

Arinder Bhullar

Kiran's Creations

Ahsan's (Birmingham)

Kyles Collection (London - jewellery)

There is absolutely no reason a Western A'list celebrity shouldn't wear one of the bold, red evening dresses by Kiran's Creations, that a slender popstar star can't wear the gold lace catsuit by Gudu G or a British woman of any ethnicity wear one of the floaty, summer festival themed kaftans available from Bombay Stores. 

Similarly I've met white English men fascinated by Asian men's sherwanis - they aren't all cream and gold and made for weddings; this darker pair have a smart theme to them which could easily crossover as an 'acceptable' form of menswear in public by again, a man of any ethnicity, without him looking like he's just come back from travelling, or leads an alternative/New Age lifestyle.

So what does this actually mean and does it matter?

Well sadly I think we are still many years away from a mainstream Western fashion magazine featuring clothes by Asian designers...but if these designers continue to keep their standards high, try and push boundaries and 'design' rather than copy each other or rely on past collections then I hope one day they'll gain wider recognition and become a more valued part of the British Asian industry as a whole. 

And that's just for starters...

As for what I wore to the fashion show, I'm currently going though what I'm calling my orange 'Oompa Loompa' phase and this ensemble kind of just came together from things already in my wardrobe. I'm pictured with the best-dressed man at the show, jewellery designer Anees Malik. Whenever I see him he always looks unique, also I so rarely meet (or see) Asian men that have perfected their own original image so he deserve a special mention!

If you're interested in finding out more about what's happening in the world of British Asian fashion then you should check out Asian Fashion Blog, Author Nazma does a sterling job of keeping abreast of the industry and her blog is packed with great pictures and keep an eye on Asiana.TV. Enjoy! 

All catwalk images taken by Rafyl 

Asiana Bridal Show 2013: Catwalk & Event Gossip!

Model Sabeeka Imam wearing Nicky B

This January marked my 4th visit to the Asiana Bridal Show and once again I'll be writing the official catwalk report that will appear in the summer issue of the magazine... but that's a long way off!
So in the meantime I thought I'd do my own report of my 17-hour day working there!
It involved waking up super early to ensure we filmed and photographed the models in hair & make-up:

Young & talented hairdresser extraordinaire - Aamir Naveed

Getting my own make-up done by a member of the official catwalk make-up artist Ambreen's team:

Thankfully Rumana loves glitter too!

 Catching catwalk show rehearsals:

Interviewing approximately 50 exhibitors, fashion designers, sponsors and guests for the official video that I'm presenting:

The crew from Studio 4 Photography

Breaking my sandals: 

: (

Eating a curry:

Catering by Madhu's

Meeting high profile bloggers Nazma from AsianFashion Blog and Rabbia from Asian Wedding Ideas:

Check out Rabbia's report of the day here. Nazma is working on several posts but here's her first thoughts.
Posing with The Dreamboys: 

Get your hen & stag do organised by Asiana Events

Getting in the way backstage (I eventually got chucked out!) :

And of course catching the incredible show itself.
Celebrating the glamour, beauty, uniqueness, colour and sparkle of Asian Fashion, this isn't just a show where pretty people strut on catwalks, as Stephen Walker the choreographer told me, it's like a West End Show but with more style!    
As well as 14 collections from over 10 designers there was a snake:

Fire eater:

Khatak dancer:

Live performance by Rishi Rich:

 As well as music from tabla players, Japanese drummers, a violinist, amazing props and accessories and of course utterly gorgeous clothing.

I'm no professional photographer, so to see proper photos follow these links to see the catwalk collections accompanied by my trend reports:
RDC London
Nicky B
Kyles Collection
Charmi Creations
Yuvna Kim
Ziggi Studio
Frontier Raas
Frontier Bazar 
Harkiran's
Khushboo's By Chand
Monga's

There were some seriously stunning outfits with so much attention to detail and oh my....how they shimmered under the runway lights. 
The Creative Director of the Show was Anisha Vasani, pictured here with Style Coordinator Puja Mathia:

These girls, plus Backstage Production Manager Sonia and all the dressers worked non-stop for over three days to get the show in shape and it was spectacular. I'm not even being biased. I know I work for the company who produced the show but I have very balanced opinions on things and when I hate someone I say so!

Although it's labelled a bridal show, it's an annual catwalk show that really captures the flamboyance, eccentricity, fun and frivolous side of Asian Fashion. You don't get many chances or really any chances to see Asian clothes on the catwalk in the UK...so if you want to know more about it, make sure you visit next year!

It was  also a real honour to be the Presenter for the official video, when it's up I'll add the link!

In the mean time here's how I ended the night.....despite being on my feet for what felt like forever (wearing heels that were too big for me after my own sandals broke) I still had the energy to strike some poses in the Asiana Foto Pod...well when you've spent your day at a fashion show, model behaviour is bound to rub off! 

The Asiana Bridal Show 2013 took place at the Riverbank Park Plaza Hotel on Sunday 27th January.